Kontera

Kontera’s technology ContentLinks– The In Text Advertising Solution for Publishers

ContentLinks are contextually relevant ads and information units dynamically linked to keywords on a publisher's web page. The keyword is linked to the most relevant and highest paying text ad from among Kontera’s thousands of advertisers.

What ContentLink can do for you?

Kontera’s ContentLink In-Text Website Advertising Solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory. ContentLinks also enhances user experience by serving relevant and informational ads that match the user’s interest and frame of mind.

The ContentLink advantage:

At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable publishers to maximize their revenue and earn higher Click- Through Rates. Statistical text analysis and clustering methodologies are used, combined with semantic analysis procedures that utilize a proprietary taxonomy of subjects, keywords, and unique relationships between them. Kontera’s platform, optimized and proven on thousands of web pages over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matched to the advertiser’s most relevant text ad. The high relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increase the publisher’s revenue.

ContentLink provides:
> Increased Incremental Revenue
> Untapped Sources of Ad Inventory
> High Click-Through Rates (CTR)
> Positive User Experiences
> Editorial Integrity
> Content Monetization
> Publisher Control & Customization
> Online Publisher Center